Your onboarding isn't working—here's how to fix it

Onboarding isn't just showing users around your app, it's how you grow your business.

I've helped B2C products grow for years, and here's one simple truth: most apps lose users right after the first try because their onboarding feels like a boring tutorial.

Onboarding isn't just teaching users how to click around your app. It's about quickly making them feel excited, confident, and convinced your app will solve their problems. If users don't see immediate benefits, they'll leave. Enter: Web onboarding.

What is web onboarding, and why does it matter for your app?

Web onboarding is a user journey that starts even before users download your app. It's usually delivered through quizzes, short questions, or quick assessments right on a webpage, instead of in the app. This helps you capture user interest early, personalize their experience, and build excitement about your app before they've even installed it. Plus, web onboarding gives you better control over user data, easier testing, and clearer insights into what users really want.

That's why I created an easy-to-follow guide—What B2C Onboarding Is and What It Isn’t. This short guide explains, in very simple terms, why onboarding should be quick, emotional, and super clear about the value your app provides.

Here’s what's inside:

• Why most onboarding fails: It's usually not because users don't know enough, but because they don't feel a personal connection.

• The difference between B2B and B2C onboarding: One is about careful, slow education; the other is about fast, emotional connections and quick wins.

• An easy checklist: Use it right away to check your onboarding or build a better one from the start.

Want your users to stay, love your product, and become loyal customers?

👉 Read the guide here. It's totally free and (hopefully) easy to understand.

Talk soon—I'll be sharing 2 months-worth of RESETs next week!